A Few Quick Facebook Marketing Tips

I’ve had moderate success advertising via Facebook ads for b2b and b2c campaigns and thought I’d share a few tips that helped me succeed.

  • Create Tight AdGroups: Don’t target more than one audience in an adgroup. You might be selling the same product or service, but creating ads specifically to a group will help conversion.
  • Adjust Your Ads: Your ads might get clicks at first, but over time the CTR will usually decrease. Be sure to create new ads based off ones that have converted.
  • Use Google Analytics to Tag: Use the Google URL builder to track your traffic and conversions. Since Facebook killed their conversion code, Google Analytics is essential in determining success.
  • Watch It: No online advertising of any kind should be “set it and forget it” ever. Be sure to check your spend each day.

Feel free to ask any specific questions in the comments.

How often brands post to Facebook, and the impressions they generate

Interesting post by Ignite Social Media on the top 50 brands they identified and how often they post to Facebook.

The Top 5 Most Frequent

  1. National Geographic (145)
  2. iTunes (119)
  3. MTV (108)
  4. Xbox (77)
  5. DC Shoes (70)

I personally don’t follow those companies (and I have most brands hidden from my feed), but the #s are interesting as to how often they communicate via their Facebook pages and the impact of doing so.

Be sure to read the full report for more data and the analysis of frequency on impressions generated.