AdWords Editor Updated to Version 9.7.1

AdWords Editor has been update. Features include:

  • Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop).
  • A new tool for changing the capitalization of selected text in one step.
  • More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi traffic targeting.

Display creative checklist: building direct response ads

Google is has been pushing their display ad capabilities hard for a few years. Today’s AdWords blog has a great post on some of the best practices for direct response ads. As advertisers, we sometimes try to get too “cutsie“ with display ads and forget the basics.

AdWords Editor Version 9.5 Now Available

I’ve been a HUGE fan of the AdWords Editor since I was a beta tester (version .57) and have come to rely on the tool to manage my accounts. The latest version offers a number of great features.

Location Extensions: Create extensions for any location, Edit Max CPCs, Edit Max CPC bid multipliers, Import and export via CSV and XML

Background Downloads: Great for large accounts

Campaign Experiment Comparability: Apply and edit experiment status