AdWords Editor Updated to Version 9.7.1
AdWords Editor has been update. Features include:
- Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop).
- A new tool for changing the capitalization of selected text in one step.
- More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi traffic targeting.
Google is now allowing users to block ads from a specific advertiser in search results after clicking and visiting the website.
Bing Inflating Search Numbers Through Promotion?
Bing has been running a promotion that rewards searchers with points that can be used to purchase items such as gift cards, vacations, contest entries and more. I have redeemed points earned through my Bing searches for Xbox Live points.
Over the past few months Bing’s PR staff, and some search professionals, have praised the search engine for increasing search share, but how much of it actually legitimate? In August it took 3 searches to earn 1 point and in September only 2 were required. The data below shows Bing’s September 2011 search numbers and a dip from the previous month.
How many people come to Bing, search for a random word, and then just click the related searches 20 times and get their allotted 10 points for the day? I do.
Since Bing has been running this campaign for quite some time now and has been gaining market share according to Venture Beat, how much traffic is actually from single searches and not incentivized searches with no real value?
Linking all of your AdWords accounts to Google Analytics
New feature from AdWords/Analytics announced today.
Starting today, you can now link multiple AdWords accounts to your Google Analytics account. The new data sources section in the Google Analytics account settings area makes it easy to use auto-tagging with multiple AdWords accounts and import your AdWords data into Google Analytics.
Why you shouldn’t pause paid search even after organic success.
AdWords Editor Version 9.5 Now Available
I’ve been a HUGE fan of the AdWords Editor since I was a beta tester (version .57) and have come to rely on the tool to manage my accounts. The latest version offers a number of great features.
Location Extensions: Create extensions for any location, Edit Max CPCs, Edit Max CPC bid multipliers, Import and export via CSV and XML
Background Downloads: Great for large accounts
Campaign Experiment Comparability: Apply and edit experiment status
Dan is currently the Sr. Manager, Online Marketing at Citrix / ShareFile. 