Quite a few search marketing changes have occurred in the past few months. Here is a short list of a few of the developments that I feel will have the most impact:

Google Ad Innovations

A couple of items really stand out with these changes/new features:

Re-marketing – This is huge. Knowing now that I can target users who have been to my site and not signed up for a free file sharing trial is a great feature. Many banner networks offer re-targeting, but having the ability to make quick changes via Google is much easier.

Personalized search is not what you think it will be.

Google recently rolled out some changes to how personalized search will work. Many people believe that if you log out from Google OR turn off web history and search that you will be given “clean” results. This isn’t the case. I’ve done quite a bit of research within ShareFile for terms that we have been targeting and found that when I search for them within the office that I rank high for each and when I search from home, I am ranked a bit lower.