Merchant Ratings in Google AdWords

ratings

I recently noticed that Google is now adding merchant ratings to Google AdWords listings. The link within the ad leads directly to the Google products seller rating page.

I have seen a few ads in the “premium slots” that have contained a ratings link as well. The ads with rating information stand out significantly. I have not seen one with the Google checkout icon and the rating link yet, but if those are in existence, the CTR of those ads could be huge.

SearchExchange 2010

SEM_in_house

I recently spoke in Charlotte during the SEO and PPC conference, SearchExchange. It was a great event and the location couldn’t have been better. The only issue I had with the event was the lack of WiFi within the event, but I was able to hop onto a few open signals outside of the theatre in between sessions.

The RavenTools team was in attendance and kept a running blog of each speaker. (My PPC session). I was lucky enough to have Benjamin Rudolph, David Kyle and Kate Morris present during the same session.

SEO Meet-Up: My PPC Presentation

microphone

I was recently invited to speak at a local SEO meet up put on by Ashley Berman-Hale and Phil Buckley. I shared the stage with Media Two‘s Michael Hubbard and we gave a basic overview of paid search and took questions. The event was held at Isaac Hunter’s Oak City Tavern (which I have heard was a former brothel).