Merchant Ratings in Google AdWords
I recently noticed that Google is now adding merchant ratings to Google AdWords listings. The link within the ad leads directly to the Google products seller rating page.
I have seen a few ads in the “premium slots” that have contained a ratings link as well. The ads with rating information stand out significantly. I have not seen one with the Google checkout icon and the rating link yet, but if those are in existence, the CTR of those ads could be huge.
SearchExchange 2010
I recently spoke in Charlotte during the SEO and PPC conference, SearchExchange. It was a great event and the location couldn’t have been better. The only issue I had with the event was the lack of WiFi within the event, but I was able to hop onto a few open signals outside of the theatre in between sessions.
The RavenTools team was in attendance and kept a running blog of each speaker. (My PPC session). I was lucky enough to have Benjamin Rudolph, David Kyle and Kate Morris present during the same session.
SEO Meet-Up: My PPC Presentation
I was recently invited to speak at a local SEO meet up put on by Ashley Berman-Hale and Phil Buckley. I shared the stage with Media Two‘s Michael Hubbard and we gave a basic overview of paid search and took questions. The event was held at Isaac Hunter’s Oak City Tavern (which I have heard was a former brothel).
