Search Updates
Quite a few search marketing changes have occurred in the past few months. Here is a short list of a few of the developments that I feel will have the most impact:
A couple of items really stand out with these changes/new features:
Re-marketing – This is huge. Knowing now that I can target users who have been to my site and not signed up for a free file sharing trial is a great feature. Many banner networks offer re-targeting, but having the ability to make quick changes via Google is much easier.
SEO Meet-Up: My PPC Presentation
I was recently invited to speak at a local SEO meet up put on by Ashley Berman-Hale and Phil Buckley. I shared the stage with Media Two‘s Michael Hubbard and we gave a basic overview of paid search and took questions. The event was held at Isaac Hunter’s Oak City Tavern (which I have heard was a former brothel).
Google Personalized Search Results
Personalized search is not what you think it will be.
Google recently rolled out some changes to how personalized search will work. Many people believe that if you log out from Google OR turn off web history and search that you will be given “clean” results. This isn’t the case. I’ve done quite a bit of research within ShareFile for terms that we have been targeting and found that when I search for them within the office that I rank high for each and when I search from home, I am ranked a bit lower.
