Merchant Ratings in Google AdWords
I recently noticed that Google is now adding merchant ratings to Google AdWords listings. The link within the ad leads directly to the Google products seller rating page.
I have seen a few ads in the “premium slots” that have contained a ratings link as well. The ads with rating information stand out significantly. I have not seen one with the Google checkout icon and the rating link yet, but if those are in existence, the CTR of those ads could be huge.
Multiple Google AdWords Ads
Google does not allow one company to have multiple listings on one search term. Even if the company is using two different accounts, with two different website URLs, if the offer is similar, then then accounts are in violation according to the policy. Having more than one listing in the search results can be huge for a company and generate significant revenue by almost performing a roadblock (when one advertiser takes over multiple ad slots on a webpage). I reported and advertiser who was violating the rules and was told that the offerings were just “different” enough to not be a violation.
The Rich Are Different Than You and Me
Google recently made a change to search results. Certain searches will now trigger a link above the organic results and below the paid search results with a list of brands. Clicking these links do not take you to the brand’s homepage, but to your search result with the brand added in.
