SearchExchange 2010

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I recently spoke in Charlotte during the SEO and PPC conference, SearchExchange. It was a great event and the location couldn’t have been better. The only issue I had with the event was the lack of WiFi within the event, but I was able to hop onto a few open signals outside of the theatre in between sessions.

The RavenTools team was in attendance and kept a running blog of each speaker. (My PPC session). I was lucky enough to have Benjamin Rudolph, David Kyle and Kate Morris present during the same session.

The Rich Are Different Than You and Me

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Google recently made a change to search results. Certain searches will now trigger a link above the organic results and below the paid search results with a list of brands. Clicking these links do not take you to the brand’s homepage, but to your search result with the brand added in.

Does Your SEO Company Care About Your Business…Or Theirs?

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If you really want to know how much an Search Engine Optimization (SEO) company cares about their clients, take a look at some of the websites that they optimize. All you need to do is to scroll down to the bottom of the page and look for links.