Effective Retargeting Tactics
I’ve been doing online marketing for over a decade. The changes that have been made in targeting over that period of time has been amazing. The costs associated with demographic bidding tactics has gone from being expensive to nearly free (Google AdWords) in the past few years. Ad networks are offering more and more targeting abilities. It seems as if a new company comes up with a new idea on a daily basis.
The recent hot topic in marketing has been retargeting. Google recently pulled their retargeting offering out of beta and available in all accounts. While retargeting is an effective advertising method, there are a few things you can do to make it even more effective.
Pre-Order iPhone 4
Today, June 14th, was the day to pre-order an iPhone 4. Apple decided to enable ordering during the middle of the night when most people on the East coast were asleep and by the time I woke up at 6 AM, the site was already having issues. I jumped over to the AT&T website and tried to order there, but had similar issues. I spent the morning trying to order from the Apple website with no luck. I even downloaded the Apple Store App and tried to place an order. Around 11 AM I went to the Apple Store at Crabtree Mall in Raleigh and found no indication of preparation of handling in-person iPhone pre-orders. I kinda wandered around the store and tried to figure out who to ask.
