As I was checking my email (I use Gmail) the other day, I noticed an ad for an NFL Free Agent. The email I was reading was from my son’s flag football coach so the ad that was displayed was somewhat targeted correctly. Philip Riley, a long snapper, tight end and fullback, set-up a website filled with videos of game footage and workouts and was running a paid search campaign via Google AdWords to drive interest. I couldn’t find any search terms that Phil (or his agent/management team) was bidding on via search, so he could be just using the content network.