Using PPC to Find a Job in Sports

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As I was checking my email (I use Gmail) the other day, I noticed an ad for an NFL Free Agent. The email I was reading was from my son’s flag football coach so the ad that was displayed was somewhat targeted correctly. Philip Riley, a long snapper, tight end and fullback, set-up a website filled with videos of game footage and workouts and was running a paid search campaign via Google AdWords to drive interest. I couldn’t find any search terms that Phil (or his agent/management team) was bidding on via search, so he could be just using the content network.

Tips for Self-Promotion: Using Twitter

If you are selling anything, e-commerce, leads, or even yourself, the key is finding the right audience interested is essential.

Don’t Judge a Person by Their Twitter Profile

I have read a number of blog posts by people who give out advice on who to follow on Twitter. It always amuses me when someone who will say that they will block someone just by reading their Twitter profile and not seeing anything that pertains to what they Tweet about.