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Multiple Google AdWords Ads
Google does not allow one company to have multiple listings on one search term. Even if the company is using two different accounts, with two different website URLs, if the offer is similar, then then accounts are in violation according to the policy. Having more than one listing in the search results can be huge for a company and generate significant revenue by almost performing a roadblock (when one advertiser takes over multiple ad slots on a webpage). I reported and advertiser who was violating the rules and was told that the offerings were just “different” enough to not be a violation.
Using PPC to Find a Job in Sports
As I was checking my email (I use Gmail) the other day, I noticed an ad for an NFL Free Agent. The email I was reading was from my son’s flag football coach so the ad that was displayed was somewhat targeted correctly. Philip Riley, a long snapper, tight end and fullback, set-up a website filled with videos of game footage and workouts and was running a paid search campaign via Google AdWords to drive interest. I couldn’t find any search terms that Phil (or his agent/management team) was bidding on via search, so he could be just using the content network.
Turn Off Google Personalized Search
Google has rolled out personalized search to users and being logged in or out had no impact. Today I noticed that I had a new icon in the top left corner of my search results. It stayed in the spot even if I was logged out. I clicked off and my results changed slightly (only listings out of the top 5). When I performed another search I found that the option was turned back on and I had to click off again.









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