Dan London - Marketing & More

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AdWords Editor Version 9.5 Now Available

I’ve been a HUGE fan of the AdWords Editor since I was a beta tester (version .57) and have come to rely on the tool to manage my accounts. The latest version offers a number of great features.

Location Extensions: Create extensions for any location, Edit Max CPCs, Edit Max CPC bid multipliers, Import and export via CSV and XML

Background Downloads: Great for large accounts

Campaign Experiment Comparability: Apply and edit experiment status

    • #AdWords
    • #PPC
  • 9 months ago
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I’ve heard about LinkedIn using user photos in job ads, but had not noticed one live until today.
I really have no problem with this feature as long as my picture is only shown to me and not used in a different type of ad. I would not want to see my face used in an ad for a product by another company (which I think is what many people were worried about happening).
Pop-upView Separately

I’ve heard about LinkedIn using user photos in job ads, but had not noticed one live until today.

I really have no problem with this feature as long as my picture is only shown to me and not used in a different type of ad. I would not want to see my face used in an ad for a product by another company (which I think is what many people were worried about happening).

    • #LinkedIn
    • #Advertising
  • 9 months ago
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How often brands post to Facebook, and the impressions they generate

Interesting post by Ignite Social Media on the top 50 brands they identified and how often they post to Facebook.

The Top 5 Most Frequent

  1. National Geographic (145)
  2. iTunes (119)
  3. MTV (108)
  4. Xbox (77)
  5. DC Shoes (70)

I personally don’t follow those companies (and I have most brands hidden from my feed), but the #s are interesting as to how often they communicate via their Facebook pages and the impact of doing so.

Be sure to read the full report for more data and the analysis of frequency on impressions generated.

    • #Facebook
    • #Social Media
  • 9 months ago
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Apple is no longer a small player in the personal computer space, they’re a massive player in the consumer electronics space. In fact, you might say they’re the massive player in the consumer electronics space. And they’ve built this empire not by going after the lower-common-denominator with cheap products. They’ve brought the markets to them. They’ve created new markets. But they have never sacrificed on quality.
MG Siegler - TechCrunch
    • #Apple
  • 9 months ago
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Ben Wills: 10 Years as an SEO and Search Marketer (Subtitle: Giving a Sh*t)

Ben Wills of ONTOLO looks back at the past 10 years of working in search marketing. I worked with Ben at Websourced and on a few other projects.

    • #link building
    • #SEO
  • 9 months ago
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A very interesting post/video from SEOMOZ. Rand discusses the effectiveness of those article spamming tools. I personally don’t recommend anyone use them as I have not seen any evidence that they work well.

    • #SEO
    • #Content Marketing
  • 9 months ago
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ShareFile On Inc 500 Again

The past two years have been pretty amazing here at ShareFile. We moved from two small offices into one large office and then expanded into even more space. We went from 17 employees to around 80 (with 17 more starting in September). We were also named to the Inc 500 list of America’s fastest growing companies two years in a row. While one of our major competitors, Box.net, might get more press, we beat them both in ranking (241 vs. 295) and more importantly growth percentage (1322% vs 1107%).

I am proud to have played a role in the growth of the company and am even more proud to a part of a company that makes smart decisions. We’ve created a data driven organization and that has allowed us to grow.

I’m excited for the future of ShareFile.

    • #ShareFile
    • #Inc 500
  • 9 months ago
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Tumblr

I have made the switch to Tumblr from Wordpress for Dan-London.com. I’m looking forward to testing out the functionality of the software as well as a few premium themes.

If you have any suggestions, please leave them in the comments.

    • #tumblr
  • 9 months ago
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About

Avatar Dan is currently the Sr. Manager, Online Marketing at Citrix / ShareFile.

Past clients have included Lulu, USA Football, Motorola, Lowe's, John Deere, Red Hat and others.

Dan is a graduate of the University of North Carolina at Chapel Hill and is an avid reader.

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