I’ve been doing online marketing for over a decade. The changes that have been made in targeting over that period of time has been amazing. The costs associated with demographic bidding tactics has gone from being expensive to nearly free (Google AdWords) in the past few years. Ad networks are offering more and more targeting abilities. It seems as if a new company comes up with a new idea on a daily basis.

The recent hot topic in marketing has been retargeting. Google recently pulled their retargeting offering out of beta and available in all accounts. While retargeting is an effective advertising method, there are a few things you can do to make it even more effective.