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Very clever Super Mario game created using a cardboard box.

Display creative checklist: building direct response ads

Google is has been pushing their display ad capabilities hard for a few years. Today’s AdWords blog has a great post on some of the best practices for direct response ads. As advertisers, we sometimes try to get too “cutsie“ with display ads and forget the basics.

Linking all of your AdWords accounts to Google Analytics

New feature from AdWords/Analytics announced today.

Starting today, you can now link multiple AdWords accounts to your Google Analytics account. The new data sources section in the Google Analytics account settings area makes it easy to use auto-tagging with multiple AdWords accounts and import your AdWords data into Google Analytics.

QR Code Roundtable

Another great roundtable featuring JT Moore of ASPE and Greg NG of Freezerburns. In this episode we talk about QR code. They both love them, but I am a bit skeptical of major adoption.

Why you shouldn’t pause paid search even after organic success.

Think Insights with Google

Great monthly online news magazine from Google

A Few Quick Facebook Marketing Tips

I’ve had moderate success advertising via Facebook ads for b2b and b2c campaigns and thought I’d share a few tips that helped me succeed.

  • Create Tight AdGroups: Don’t target more than one audience in an adgroup. You might be selling the same product or service, but creating ads specifically to a group will help conversion.
  • Adjust Your Ads: Your ads might get clicks at first, but over time the CTR will usually decrease. Be sure to create new ads based off ones that have converted.
  • Use Google Analytics to Tag: Use the Google URL builder to track your traffic and conversions. Since Facebook killed their conversion code, Google Analytics is essential in determining success.
  • Watch It: No online advertising of any kind should be “set it and forget it” ever. Be sure to check your spend each day.

Feel free to ask any specific questions in the comments.

Part two of a marketing round-table with Greg Ng and JT Moore. We continue to talk about Google Plus in this episode.

Part one of a marketing round-table with Greg Ng of FreezerBurns and Brooks Bell Interactive and JT Moore of ASPE-ROI. We talk about Google Plus in this episode.