Dan London - Marketing & More

May 10

This is an ad block from a major online tech mag.
While the 4 other blocks are content from the site that is relevant, the Selena Gomez ad (I saw one advertising pictures of Derek Jeter’s girlfriend) actually made me feel like the overall credibility of the site was lessened. 

This is an ad block from a major online tech mag.

While the 4 other blocks are content from the site that is relevant, the Selena Gomez ad (I saw one advertising pictures of Derek Jeter’s girlfriend) actually made me feel like the overall credibility of the site was lessened. 

May 06

[video]

Mar 27

What I’m Reading

It has been awhile since I’ve posted what I have been reading. While I have been busy on other projects and my “day job” I still take the time to read as much as I can. Below are a few of the books I have enjoyed the most.

The Average American Marriage by Chad Kultgen

This is the follow-up to his breakout book The Average American Male and  I believe his 5th book overall. While his subject matter and language may turn some people off from his writing, I really enjoy the characters he creates and the stories he comes up with. I’d suggest picking up both books in the series, and all Kultgen’s books, as they can be read in a weekend.

An Idiot Abroad by Karl Pilkington

Ricky Gervais produces the An Idiot Abroad television series that just aired the 3rd season. For those unfamiliar with the series, Gervais sends Karl Pilkington to various locations around the world and has him sample the local culture. Karl is by no means a”world traveller” and would actually be more content staying at home. This book is Karl’s diary from the first season and  adds some color to what was shown on the series. I suggest watching the show and then picking up the book.

Crossing the Line by Derek Sanderson

I’m a lifelong Bruins fan and have been fascinated by the teams from the 70’s. This book is an autobiography of one of the most famous sports figures in Boston and of that era, Derek Sanderson. Sanderson was at one time one of the highest paid athletes in sports. Even if hockey isn’t your thing (though it should be) this is a great story of redemption. Read more on Derek at Boston.com.

Nov 11

The iOS app The Simpson’s Tapped Out has some pretty amazing numbers.

Top Grossing App Around the World: Top of the charts in U.S., Canada, UK, Germany, France, Ireland, Chile, Ecuador, Mexico, Belgium, Australia and more.
1.97 billion donuts spent in-game: The largest donut supplier produces 40 million boxes of donuts per year.
7.36 million Kwik-E-Marts Placed: There are over 148,126 convenience stores in the United States.
6.93 million people played the Treehouse of Horror game update: This year’s The Simpsons’ Treehouse of Horror episode on TV had 6.52 million viewers.
3.43 million Krusty Burgers placed: According to the U.S. Dept. of Agriculture, there are 217,907 fast food restaurants in the U.S.
2.25 million Jack O’ Lanterns placed: 47 percent of game users placed Jack O’ Lanterns in their Springfields. Fifty percent of Americans will carve pumpkins.

The iOS app The Simpson’s Tapped Out has some pretty amazing numbers.

Top Grossing App Around the World: Top of the charts in U.S., Canada, UK, Germany, France, Ireland, Chile, Ecuador, Mexico, Belgium, Australia and more.

1.97 billion donuts spent in-game: The largest donut supplier produces 40 million boxes of donuts per year.

7.36 million Kwik-E-Marts Placed: There are over 148,126 convenience stores in the United States.

6.93 million people played the Treehouse of Horror game update: This year’s The Simpsons’ Treehouse of Horror episode on TV had 6.52 million viewers.

3.43 million Krusty Burgers placed: According to the U.S. Dept. of Agriculture, there are 217,907 fast food restaurants in the U.S.

2.25 million Jack O’ Lanterns placed: 47 percent of game users placed Jack O’ Lanterns in their Springfields. Fifty percent of Americans will carve pumpkins.

Nov 02

I’ll be peaking on the “Critical Marketing Tools” panel Triangle Entrepreneurship Week  Tickets still available here.

I’ll be peaking on the “Critical Marketing Tools” panel Triangle Entrepreneurship Week  Tickets still available here.

Oct 18

Can Google Search Trends Predict the 2012 Election?

Can Google Trends predict who will win the 2012 US Presidential Election? 

Jan 03

Google Plus is now in image ads. The Google Plus image looks a bit too large for the ads.

Google Plus is now in image ads. The Google Plus image looks a bit too large for the ads.

Dec 13

Raleigh is now added to the Twitter trends city list.

Raleigh is now added to the Twitter trends city list.

Nov 16

AdWords Editor Updated to Version 9.7.1 -

AdWords Editor has been update. Features include:

Nov 09

Google is now allowing users to block ads from a specific advertiser in search results after clicking and visiting the website. 

Google is now allowing users to block ads from a specific advertiser in search results after clicking and visiting the website.