Don’t Fall for the SEO Bunk
I get quite a bit of email from small businesses asking me to look over their websites and give advice on search engine optimization. One of the biggest concerns from people who contact me is the legitimacy of an SEO company that has emailed or called and offered their services. 9 times out of 10 the SEO company (and I use that term loosely as many of them have zero SEO experience) is pure crap and uses the same tired example and pitch.
Turn Off Google Personalized Search
Google has rolled out personalized search to users and being logged in or out had no impact. Today I noticed that I had a new icon in the top left corner of my search results. It stayed in the spot even if I was logged out. I clicked off and my results changed slightly (only listings out of the top 5). When I performed another search I found that the option was turned back on and I had to click off again.
The Rich Are Different Than You and Me
Google recently made a change to search results. Certain searches will now trigger a link above the organic results and below the paid search results with a list of brands. Clicking these links do not take you to the brand’s homepage, but to your search result with the brand added in.
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