Merchant Ratings in Google AdWords

ratings

I recently noticed that Google is now adding merchant ratings to Google AdWords listings. The link within the ad leads directly to the Google products seller rating page.

I have seen a few ads in the “premium slots” that have contained a ratings link as well. The ads with rating information stand out significantly. I have not seen one with the Google checkout icon and the rating link yet, but if those are in existence, the CTR of those ads could be huge.

SEO: Google’s Keyword Meta Tag Announcement

google_trex

Matt Cutts, the newly bald, Google employee (not sure of his actual title) recently announced that the Keywords meta tag is not used for optimization by Google.

2010 Online Marketing Predictions eBook

fail-whale

I recently was invited to take part in an eBook compiled by Jason Peck of eWayDirect.