January 2012
1 post
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December 2011
2 posts
My Best for 2011
Best Book of 2011: The Postmortal by Drew Magary. A great book from a guy who writes about sports and everything else (mostly food, adult content and going to the bathroom) over at Deadspin and Kissing Suzy Kolber. The Postmortal book has none of that stuff. What is does have is a great story about the human race finding a cure for aging. People live forever (unless they get cancer or shot, etc.)...
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November 2011
3 posts
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AdWords Editor Updated to Version 9.7.1 →
AdWords Editor has been update. Features include:
Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop).
A new tool for changing the capitalization of selected text in one step.
More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi traffic targeting.
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ShareFile Jobs
ShareFile is hiring for a number of different positions.
Click here to apply.
We have been slowly growing for the past 5 years and have ramped up hiring in engineering and sales. We will have a number of openings listed soon in other departments so be sure to check back or follow me on Twitter for updates on listings.
October 2011
3 posts
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Google Analytics: Flow Visualization →
Google Analytics has announced a pretty interesting feature, Flow Visualizatuion. This feature will enable you to analyze site insights graphically, and instantly understand how visitors flow across pages on your site.
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Bing Inflating Search Numbers Through Promotion?
Bing has been running a promotion that rewards searchers with points that can be used to purchase items such as gift cards, vacations, contest entries and more. I have redeemed points earned through my Bing searches for Xbox Live points.
Over the past few months Bing’s PR staff, and some search professionals, have praised the search engine for increasing search share, but how much of it...
September 2011
4 posts
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Google Global Market Finder →
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Display creative checklist: building direct... →
Google is has been pushing their display ad capabilities hard for a few years. Today’s AdWords blog has a great post on some of the best practices for direct response ads. As advertisers, we sometimes try to get too “cutsie“ with display ads and forget the basics.
August 2011
15 posts
4 tags
Linking all of your AdWords accounts to Google... →
New feature from AdWords/Analytics announced today.
Starting today, you can now link multiple AdWords accounts to your Google Analytics account. The new data sources section in the Google Analytics account settings area makes it easy to use auto-tagging with multiple AdWords accounts and import your AdWords data into Google Analytics.
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QR Code Roundtable →
Another great roundtable featuring JT Moore of ASPE and Greg NG of Freezerburns. In this episode we talk about QR code. They both love them, but I am a bit skeptical of major adoption.
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Think Insights with Google →
Great monthly online news magazine from Google
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A Few Quick Facebook Marketing Tips
I’ve had moderate success advertising via Facebook ads for b2b and b2c campaigns and thought I’d share a few tips that helped me succeed.
Create Tight AdGroups: Don’t target more than one audience in an adgroup. You might be selling the same product or service, but creating ads specifically to a group will help conversion.
Adjust Your Ads: Your ads might get clicks at first,...
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AdWords Editor Version 9.5 Now Available →
I’ve been a HUGE fan of the AdWords Editor since I was a beta tester (version .57) and have come to rely on the tool to manage my accounts. The latest version offers a number of great features.
Location Extensions: Create extensions for any location, Edit Max CPCs, Edit Max CPC bid multipliers, Import and export via CSV and XML
Background Downloads: Great for large accounts
...
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How often brands post to Facebook, and the... →
Interesting post by Ignite Social Media on the top 50 brands they identified and how often they post to Facebook.
The Top 5 Most Frequent
National Geographic (145)
iTunes (119)
MTV (108)
Xbox (77)
DC Shoes (70)
I personally don’t follow those companies (and I have most brands hidden from my feed), but the #s are interesting as to how often they communicate via their Facebook pages and...
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“Apple is no longer a small player in the personal computer space, they’re a...”
– MG Siegler - TechCrunch
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Ben Wills: 10 Years as an SEO and Search Marketer... →
Ben Wills of ONTOLO looks back at the past 10 years of working in search marketing. I worked with Ben at Websourced and on a few other projects.
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WatchA very interesting post/video from SEOMOZ. Rand discusses the effectiveness of those article spamming tools. I personally don’t recommend anyone use them as I have not seen any evidence that they work well.
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ShareFile On Inc 500 Again
The past two years have been pretty amazing here at ShareFile. We moved from two small offices into one large office and then expanded into even more space. We went from 17 employees to around 80 (with 17 more starting in September). We were also named to the Inc 500 list of America’s fastest growing companies two years in a row. While one of our major competitors, Box.net, might get more...
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Tumblr
I have made the switch to Tumblr from Wordpress for Dan-London.com. I’m looking forward to testing out the functionality of the software as well as a few premium themes.
If you have any suggestions, please leave them in the comments.