About

A graduate of the University of North Carolina at Chapel Hill, Dan
London has been involved in the online marketing industry since 2000,
including a stint as an online marketing associate for
LastAvailable.com during the wrong side of the Dot Com explosion. As
the top copywriter for a local Durham ad agency Clean Design, he wrote
web and print copy for numerous companies such as IBM, John Deere and
Red Hat. After a short time as a 6th grade teacher, Dan joined search
marketing firm Websourced as an SEO Copywriter and quickly began
taking on top clients such as Lowe’s, Black and Decker and Citi
Financial. The following year, he advanced to the Paid Search team,
managing high-profile accounts such as Motorola, Sam Ash, Skechers and
Interstate Battery.

In 2006 Dan joined Lulu.com as the Director of Search Engine
Marketing. In this role Dan took on both natural and paid search as
well as banner advertising. Dan was able to increase the traffic by
nearly 500% during his time at Lulu and helped to increase revenue BY
NEARLY 400%. Dan was also vital in establishing the Lulu affiliate
program, which has become a significant revenue generator. He also was
responsible for aggregating all of Lulu’s books across all major
Internet shopping engines.

In August of 2009, Dan joined ShareFile.com as the Director of Online
Marketing. In his short time at ShareFile.com Dan has tripled organic
traffic and been instrumental in increasing revenue.

Dan was a featured Speaker at Google AdWords Client Forum October 2008
and has been a featured speaker at numerous search marketing and
social media events in North Carolina, including his latest venture as
a promoter, organizer and speaker at Fizzled Durham.

Specialties

Brand Strategist
Marketer
Search Engine Optimizer
Copywriter
Social Media Implementer

To learn more head over to my LinkedIn profile.

Follow me on Twitter.