Bio
A graduate of the University of North Carolina at Chapel Hill, Dan London has been involved in the online marketing industry since 1998, including a stint as an online marketing associate for LastAvailable.com during the wrong side of the Dot Com explosion. As the top copywriter for a local Durham ad agency Clean Design, he wrote web and print copy for numerous companies such as IBM, John Deere and Red Hat. After a short time as a 6th grade teacher, Dan joined search marketing firm Websourced as an SEO Copywriter and quickly began taking on top clients such as Lowe’s, Black and Decker and Citi Financial. The following year, he advanced to the Paid Search team, managing high-profile accounts such as Motorola, Sam Ash, Skechers and Interstate Battery.
In 2006 Dan joined Lulu.com as the Director of Search Engine Marketing. In this role Dan took on both natural (SEO), paid search (PPC) as well as banner advertising. Dan was able to increase the traffic by nearly 2500% during his time at Lulu and helped to increase revenue BY NEARLY 800%. Dan was also vital in establishing the Lulu affiliate program, which has become a significant revenue generator. He also was responsible for aggregating all of Lulu’s books across all major Internet shopping engines.
In August of 2009, Dan joined ShareFile.com as the Director of Online Marketing. In his short time at ShareFile.com Dan has significantly increased organic traffic and been instrumental in increasing revenue. He also jump-started the social media marketing program and has been able to drive significant revenue via Facebook, Twitter and LinkedIn. ShareFile was named to the Inc. 500 list of America’s Fastest Growing Companies in 2010 and 2011.
In October of 2011, ShareFile was acquired by Citrix Systems. Dan then became Sr. Manager, Online Marketing at Citrix. His role for the ShareFile product remained unchanged.
Dan was a featured Speaker at Google AdWords Client Forum October 2008 and at numerous search marketing and social media events including Internet Summit 2010, Digital East 2011 and the 2011 Kenan-Flagler Business Symposium at the University of North Carolina..
Dan is currently the Sr. Manager, Online Marketing at Citrix / ShareFile. 