I have worked for numerous start-ups in the Triangle since 1994 and helped take ShareFile from an upstart local company to an acquisition target, culminating into its current role as a key part of the Citrix line of products. Throughout my career I have helped shape the marketing campaigns of local companies such as Red Hat, IBM, and Lulu as well as global companies including Interstate Battery, USA Football, CitiFinancial, Motorola, Lowe's and others. I am currently the Director of Marketing at Ansible and am available for consulting at Vibrantorange.com

What I've Done

Director of Marketing - Ansible


Responsible for driving revenue via online transactions as well as providing lead generation. Handle all aspects of social media and established the channel as a lead and traffic generator. I also manage all PPC, display and SEO campaigns.

Director of Marketing - Citrix ShareFile


I helped take ShareFile from a local start-up to acquisition target to a successful part of the Citrix line of products. At my time at Citrix I was responsible for SEO, PPC, endorsement radio campaigns, events, social media and display campaigns. I created a lead nurture/content marketing program that is still in use today. Traffic and sales increased significantly as a direct result of my work.

Director of Marketing - Lulu


Managed over $3 million in yearly global paid search spend across multiple search engines as well as all display campaigns across multiple ad networks with an ROAS of 800%. Responsible for all SEO and increased traffic over 2500%. Planned and executed social media campaigns. Responsible for all web analytics and website traffic analysis using Google Analytics and Omniture Site Catalyst. Launched internal search engine marketing service for Lulu authors generating over $100,000 in revenue in under 12 months.

PPC + SEO Manager - Websourced


Managed paid search campaigns for over 25 clients including: Motorola, Interstate Battery, Kumon Learning Centers, and Keiser College. Wrote search engine optimized website copy for over 200 companies including: CitiFinancial, Lowe’s, Black & Decker, and Motorola.

Teacher - Roxboro, NC


Taught 6th grade English and History.

Copywriter - Clean Design


Created print campaigns for companies including; Triumph Boats, Red Hat, IBM and John Deere. Worked directly with clients to create effective print and web-based marketing materials.

Marketing Manager - LastAvailable.com


Responsible for all aspects of online marketing and auction management. Helped craft the business plan with senior staff and handled numerous online and offline promotions from start to finish.

What I Learned


BA, English

University of North Carolina - Chapel Hill


Computer Science

Indiana University of Pennsylvania

What People Say

With paid search being one of our largest spends, Dan honed his skills to effectively manage our SEM and impressively reduced our customer acquisition cost. His knowledge of marketing clearly places him as one of the best there is.

Bryce Boothby / Gazelle

Dan is a brilliant online marketing pro. He is an absolute authority when it comes to SEM and SEO. He is highly strategic and organized building deep, creative and effective online marketing campaigns. Dan is an impact player inside any organization.

Christoper Dean / Co-Founder & CEO PrecisionHawk

Dan is very knowledgeable in marketing but it's his desire to to learn & adapt that differentiates him. He's able develop a high level plan and to implement it at a very micro level, skills that don't always blend together, and monitor both within defined parameters.

Rob Katz / Co-founder Webonise & Check-in For Good

Contact Me

Your Name (required)

Your Email (required)


Your Message

Contact Me